Coaching and Training
Maximize your asset’s potential with targeted multifamily marketing workshops from Lauren Dewey Consulting LLC.
These hands-on sessions offer practical advice and tailored solutions to help building owners and operators attract and retain tenants, strengthen your brand, and eliminate marketing waste. Learn how to optimize your digital presence, leverage marketing and PropTech tools, and craft a data-driven leasing strategy that builds a stronger connection with your target market—all designed with your unique business needs in mind.
These workshops can be designed for any size audience and are offered in half-day, full-day, and two-day sessions.
Topics Include:
Lean into the benefits of AI to optimize your leasing and marketing. Learn how to get the best from tools you already have in place and implement new solutions to automate and accelerate your leasing and marketing efforts.
Gen AI for Multifamily Leasing and Marketing
Multifamily Marketing Budgeting
Take the guesswork out of creating a marketing budget. Learn how to develop an optimal marketing budget with the right spend and services to achieve your property’s occupancy and NOI goals.
Build a branded leasing experience. Learn how to uncover the “why” of your community and deploy your brand as a leasing tool. Bring your leasing skills to the next level by creating an experience that is unique to your community. Stand out from the competition by showing prospects the “why” of your community throughout every step of the leasing process.
Brand Identity for Leasing
Take your social media to the next level. Learn how to develop a winning social strategy. You’ll dive into how to best to communicate and create content for your target audience, learning tricks and tips to increase engagement and effectiveness.
Social Media Strategy for Leasing
Make the Most of Your PropTech Stack
Master your PropTech to work smarter—not harder. Learn how to get the best out of your software solutions by creating a no-fail onboarding process, success benchmarks, and training cadence. You’ll discover how to best vet and select future solutions—making your tech stack work for you.
A crash course in multifamily marketing. Learn to speak the language that vendors and marketing teams use. Ideal for asset managers, property and regional managers, and any non-marketing stakeholder who is looking to better understand marketing metrics, philosophies and benchmarks.
Marketing for Non-Marketing Stakeholders
Looking for a specific topic? Let’s put a custom workshop together based on your organization’s needs.
Customized Workshop Topic
Advanced Marketing for Multifamily Marketers
Ideal for those new to marketing roles, or new to the industry. Learn advanced marketing strategy, skills, and principals and how best to apply them to the multifamily industry and create success at every point in the sales funnel.
Take your suppliers from a siloed stack to a team of trusted partners working towards the same goals. Drive further success by streamlining your strategy and understanding the keys to building successful vendor partnerships. Learn best practices for vetting, selecting, onboarding, and measuring the success of your marketing, leasing, and operations solutions.