Lauren Dewey Consulting LLC

Fractional CMO Services for Commercial Real Estate

Own your marketing and asset strategy

NOI growth for owner/operators

If you’re unclear on your marketing strategy and the ROI behind each tactic, let me help you and your investors achieve your goals. Using GAPS Evaluation Method, my company will audit your full marketing stack, identify your pain points, and streamline your processes. With collaborative strategy, I turn siloed vendor stacks into a collection of partners.

Coaching and training for onsite and corporate teams

Tailored virtual or in-person workshops that empower your employees with new skills, processes, and tools to take on challenges and improve performance. We can offer our training and coaching services as one-off workshops or as a multi-topic curriculum targeted to your organizational goals.

Fractional CMO services for owners and CEOs

Special projects need special expertise. When you're trying to fill a temporary gap in your marketing leadership, I will work with you and your executive team as a fractional marketing leader -- defining success, implementing strategy, onboarding new hires, and leading your organization's messaging.

From insights to action

I specialize in strategic problem solving and all areas of marketing—crafting effective messaging, visuals, and case studies to showcase a tangible solution.

I'm a marketing strategist and commercial real estate expert with a knack for problem solving, go-to-market strategy, sales enablement, and never missing the forest for the trees. I help my clients turn their data into insight, insight into action, and action into results.

But that's buzzwordy. Here's what I really do for my clients:

I untie knots. I figure out what's not working and why it's not working. Then I fix it.

I create successful marketing and operational strategies -- and prove that they're working.

Speaking

Conferences | Company Events | Podcasts

I talk all things multifamily, CRE, marketing, and PropTech. My goal is always for listeners to leave feeling inspired and like they have the tools to go out and get something done. My presentations are informative, fun, and interactive. Some topics I have presented on in the past include:

  • How to Market Your Marketing Iniatives

  • Social Media Strategy as an Community Outreach Tool

  • Social Media Strategy for Leasing Success

  • PropTech in Multifamily

  • Marketing Strategy and Vendor Management

  • Branding as a Leasing Tool

Solutions and Services

  • Fractional Marketing Leadership

    Creating and fostering successful partnerships by unifying KPIs, expectations, and goals. A seasoned “get-it-done”-er who can work cross-functionally to achieve organizational success.

  • GTM + Marketing Strategy

    Developing and launching ground-up marketing campaigns for both new and existing assets. Defining a dynamic KPI roadmap to measure success. Ensuring business goals are met on time and on budget.

  • PropTech Expertise

    Vetting, selecting, onboarding, and measuring the success of SaaS solutions; determining what technologies an organization needs and how to fit new solutions into existing tech stacks.

  • Sales Enablement & Lead Optimization

    Identifying the stress points where marketing, sales, and operations meet; creating long-term solutions for a more integrated and seamless customer experience.

  • "An expert in marketing and report analysis... I highly recommend working with Lauren as she has a strong business sense."

    Beka Hardt, Senior Team Manager, Media Strategy

  • “Lauren consistently creates success stories with her ability to integrate marketing and technological expertise.”

    Erica Beliveau, Director of Property Systems & Technologies

  • "[Lauren] is truly a value to the multifamily industry and someone I would jump at the opportunity to work with anytime."

    Lindsay Cafua, Property Manager

Schedule a consultation